Herzog & Nickel
E-Commerce Growth Partner

Shop not performing?
Growth isn't luck.

We find the spots where your shop is leaving money on the table. No redesigns for the sake of looks — only actions that move the numbers in your account.

Book a free consultation Request an audit

Shopify · Shopware · WooCommerce — owner-led, direct, transparent

Monthly Revenue
+147.2%
vs. previous year
Jan Mar May Jul Sep Dec
Conversion Rate
+23%

Trusted by shop owners across DACH

WALTBERG CLASSIC-MOPED GREENSTONE PERÜCKEN WELT HANSEHANDEL (coming soon)

Methodology

Precision in four phases.

01

Audit

We analyze your shop, your data, and your funnel — and show you exactly where revenue is slipping through the cracks.

02

Strategy

A prioritized plan: what we fix first, which levers move the needle most — with clear KPIs and timelines.

03

Execution

Shop optimization, SEO buildout, feed structuring — agile, with weekly updates and full transparency.

04

Scaling

Google Ads, Shopping Campaigns, A/B tests — data-driven scaling of what's proven to work.

Ready to find your lever?

Our Approach

Revenue growth isn't luck.

It's a system. Three stages that build on each other — in this exact order. Because running ads on a broken shop is just burning money.

1

Conversion Optimization

Rebuild · Relaunch · Theme · UX · CRO

Before we invest a single euro in traffic, your shop has to sell. We build or optimize your shop on Shopify, Shopware, or WooCommerce — technically clean and built for conversion.

Avg. +23% conversion rate after optimization
Shop converts — now we need visibility
2

Data Structure & Visibility

SEO · Google Merchant Center · Structured Data · Feed Optimization

Your shop has to be found — and found right. We bring your product data, your SEO, and your Merchant Center feed into a structure that Google understands and rewards.

Up to 3x organic traffic in 6 months
Data is right — now we can scale
3

Scaling & Performance

Google Ads · Shopping Ads · Performance Max · Retargeting

Only when the shop converts and the data is right do we run ads — at maximum ROAS. Not burning budget, but scaling systematically.

Avg. 4.8x ROAS on Google Ads

Why this order? → Because ads on a shop with 1% conversion rate is burning money. Fix first, then scale.

Let's figure out which phase you're in

References

Measurable results.

Case Study

Classic Moped

Problem

Low conversion rate despite solid traffic.

Solution

Funnel redesign, checkout optimization, CRO measures across the entire customer journey.

Conversion Rate

+48% vs. previous period

+48%

Industrial Cleaning · Shopify

Greenstone

Complete launch of a new B2B shop — from architecture to product data structure to go-live.

B2B shop live

built from the ground up

Agriculture · DTC · Shopify

Organic Fertilizer

Theme rebuild and successful brand launch — from zero to visible revenue in months.

+405%

total revenue

In progress

Hansehandel

Starting point

Fragmented B2B sales without a digital backbone.

Solution

Building a scalable Shopware 6 shop for the Nordic market — currently in development.

Status

Launch soon

Want to be the next success story?

Book a free consultation

About us

Owner-led. Direct. Accountable.

Luis Nickel

Co-Founder

Luis Nickel

Marketing & Sales

Luis owns the growth strategy for our clients. He combines behavioral marketing with hard performance KPIs.

LinkedIn Profile
Frederik Herzog

Co-Founder

Frederik Herzog

Technical Strategy

Frederik is the architect behind our technical solutions. He makes sure performance targets are exceeded technologically.

Frequently Asked Questions

Transparency builds trust.

How quickly are first results visible?
After the initial audit and implementation of quick wins, most clients see significant conversion rate improvements within the first 30 days. Larger structural changes (SEO, feed optimization, relaunch) show their full effect after 3-6 months.
Which shop systems do you work with?
Primarily Shopify (B2C and DTC), Shopware 6 (B2B and larger B2C shops), and WooCommerce (for WordPress-based setups). We have deep expertise in custom development, theme customization, and integrations across all three.
Why aren't you a classic ad agency?
Because we don't just run ads — we optimize the entire funnel. Classic agencies start with marketing and hope the shop converts. We start with the shop and make sure every marketing euro actually drives revenue.
What does the collaboration look like?
After the free initial call, we run a detailed audit (1-2 weeks). Then you get a prioritized plan with clear KPIs and timelines. During execution, we work agile with weekly updates — you always have direct contact with us as founders, not with an account manager.
What does working together cost?
We don't sell hour packages — we sell our 3-stage growth system. Each stage has its own investment logic: Conversion optimization as a one-time project, data structure & SEO as a structural setup with ongoing maintenance, scaling & ads as a retainer that grows with your revenue. The rule: We never start with stage 3 if stage 1 isn't in place — because that would be burning money. In the initial call, we'll figure out where you stand and what makes sense.

Your first step

Ready for the next step?

In 30 minutes, we'll show you exactly where your shop is losing revenue — and how you can pull those levers immediately.

Book a strategy call with Luis
Reply in 24h Via video call No sales pitch

Contact

Let's grow.

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Office Hannover

An der Weide 8

30900 Wedemark, Germany

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